Case Study: How a Local Tavern in Limassol Boosted Engagement with Reels

 

Background

A family‑run tavern in Limassol had steady locals but low online reach. Their Instagram was irregular and mostly static photos.

The Challenge

Increase engagement and foot traffic without a big budget or daily photo shoots.

The Process

• Weekly Reels (10–20s): grill moments, meze plating, friendly staff clips.

• Authentic captions (GR/EN) with dish names and short stories.

• Simple content calendar (1 reel + 1 photo per week).

• Community replies within 24h and story reshares of user posts.

The Results (8–10 weeks)

• Engagement rate doubled; saves and shares up significantly.

• More DMs asking for reservations and directions.

• Tourists mentioned “found you on Instagram” at the door.

Lessons Learned

• Short, authentic video beats polished but rare content.

• Consistency + replies signal quality to both people and algorithms.

• Local flavors and faces outperform generic stock visuals.

Conclusion & Call to Action

Start small, be real, and post weekly.
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