From Static Posts to Reels: A Limassol Before/After Mini Case

Background

A family‑run shop posted static photos irregularly; little discovery beyond existing followers.

Problem / Challenge

Increase saves, shares, and DMs without daily production time.

Process / Solution

• Weekly 12–18 sec Reels (hands, movement, close‑ups).

• Hook on screen (“How we plate in 10s”).

• Local mentions (“Serving Limassol since 1998”).

• Pin a menu/offer carousel.

Results / Outcomes

8–10 weeks later: engagement ×2, saves ↑, more DMs asking for hours/parking.

Lessons learned

Short, authentic video beats sporadic perfection; local cues drive visits.

Conclusion & CTA
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