Marketing Basics for Limassol SMEs: First Steps That Actually Work

Why marketing is essential

It turns your local reputation into predictable reach, traffic, and bookings.

Online vs Offline (differences in Cyprus)

• Offline: word‑of‑mouth, flyers, local radio.

• Online: search, Maps, socials; measurable and always‑on.
  Combine both: e.g., flyer QR → Instagram offer.

Digital First Steps (website, social media, branding)

• One‑page site with NAP, menu/services, WhatsApp/DM button.

• Brand basics: logo, colors, fonts (consistent everywhere).

• Posting cadence: 2–3 posts/week, 1 Reel/week.

Common Mistakes to Avoid

• Inconsistent hours/phones across Google/FB/IG.

• Stock photos with no local context.

• No call‑to‑action, no pinned offer.

Quick Checklist

• NAP consistent (site, Maps, socials).

• “About + FAQ” with local terms (Limassol, Cyprus).

• Reels + UGC + carousels each week.

• Track DMs & calls as outcomes.

More resources:
• AI Visibility Articles
• Social Media Articles

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