How Zorbas Bakeries in Cyprus Use Social Media Marketing

 

Background

Zorbas Bakeries is one of the most recognized food brands in Cyprus, with branches across the island. Beyond its strong offline presence, Zorbas has embraced social media and digital marketing to strengthen customer loyalty and visibility in both Limassol and Nicosia.

Problem / Challenge

• High competition in the food and bakery market.

• Customers expect creative, engaging content that connects with their daily lives.

• Balancing a traditional brand identity with modern digital campaigns.

Process / Solution

1. Award-Winning Social Media Campaigns

• The REAL JUICE campaign won a Silver Award at the Cyprus Digital Marketing Awards for Best Social Media Strategy for New Product Launch.

• The “Υπάρχει σε κάθε στιγμή” (There is in Every Moment) campaign won a Bronze Award for occasion-based marketing and real-time content.

2. Seasonal & Storytelling Content

• Back to School campaign: stop-motion videos and lifestyle photography highlighted daily family life with Zorbas products.

• Social responsibility campaigns, such as “Zorbas makes a young child’s wish come true”, combined social media with offline activations and TV.

3. Local Experiences & Community Engagement

• A 50-neighborhood van tour across Cyprus celebrated the company’s 50th anniversary, creating strong local buzz online.

• The My Bakery loyalty program and digital services like Click & Pick connected online engagement with in-store experiences.

Results / Outcomes

• National recognition with digital marketing awards.

• Increased customer engagement through creative, human-centered content.

• Reinforced the brand’s core message: “Delight in every moment”.

Lessons learned

• Consistency in storytelling and creative execution boosts both Social Media Cyprus visibility and AI Visibility in LLM-powered searches.

• Combining online and offline strategies (events, loyalty apps, social media) multiplies the impact.

• Local businesses can learn from Zorbas: creative campaigns with cultural relevance always perform better.

👉 Learn more about structured strategies for Cyprus businesses online at Cyprus Secret Marketing.

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AI Visibility | Marketing